AIM to Coach

Host Conversations to Maximize Motivation & Performance

The coaching leadership style is the future of effective leadership. In today’s fast-paced and constantly changing world, traditional leadership styles are no longer effective. The top-down, authoritarian approach to leadership is mainly useful in emergencies and is being replaced by a more collaborative and inclusive style of leadership. This shift in leadership is driven by the understanding that strong leaders are not just bosses who give orders, but rather, partners who inspire, grow, and collaborate with their team members.

The most important skill for leaders today is adaptability, especially when it comes to communication. It’s more than just learning coaching skills! While coaching is great for understanding and building motivation, tough conversations—like dealing with underperformance—need something extra. That’s where conflict resolution skills come in. AIM to Coach will give you a complete set of tools to handle any situation, so you can adapt your approach to what’s needed in the moment.

Program Overview

ONLINE PROGRAM: The Neuroscience of Leadership

Understanding Leadership Modalities: Explore the concept of a coaching leader and define the various modalities a leader can adopt. Define the required mindset to effectively step into a collaborative coaching conversation.

Neuroscience of Coaching: Gain insights into how thoughts, perceptions, mindsets, and experiences shape our understanding, and learn how to leverage this knowledge to motivate others effectively.

Build Self-Awareness: Emotions play a key role in conversations, especially when addressing unmet expectations. As leaders, it’s important to understand our emotions and express them clearly. Discover the latest science behind emotions and how to manage them effectively.

Adopting a Strengths-Based Approach: Explain the importance of a strengths-focused mindset in fostering resilience and cultivating a culture of care.

Establishing Trust for Effective Conversations: Understand the reasons behind resistance to coaching and implement practices that foster trust and openness.
Adaptability and Power Dynamics in Coaching: Strategies for sharing power intentionally and why this practice is important.

Inquiry Module 1: The Power of a Question

**Each module includes two full cohort sessions and 1 application lab.

In Module 1 the skills practiced will include:

Explore How We Ask Differently in Leadership: Foster the skill of crafting powerful open-ended questions and nurture curiosity as the cornerstone of a productive and motivating conversation.
Inquisitiveness: Practice the art of asking open-ended questions to get to the root of conflictual issues and spark insights.

Listening Module 2: The Art of Listening

In Module 2 the skills practiced will include:

Deliberate Listening: Strategies for listening for what motivates and demonstrates understanding.
Cultivating Presence: While being fully present is a lifelong journey, we’ll focus on honing attention skills to enhance effective listening.

Advocate Module 3: Hosting Conversations that Transform

In Module 3 the skills practiced will include:

Self-Expression: Improve one’s ability to convey personal needs accurately and successfully, especially under duress.
Blend Assertiveness with Curiosity: Engage in the steps of partnering for performance while adapting your leadership style to achieve desired outcomes.
Establish Boundaries While Nurturing Relationships: Discover how to recognize your needs in relationships and communicate them effectively to strengthen your connections.

Ready to take your skills to the next level? Our program offers:

8 engaging full-cohort labs
3 intimate application labs (3 participants/group max) for personalized learning.
A total of 23 instructional hours, including 20.5 hours live and 2.5 hours (approx) of self-paced online learning.
Our 90-120 minute sessions are designed to fit any leader’s busy schedule.
Individual attention: max cohort size 9 people.

This dynamic and experiential format empowers you to learn the skills to facilitate impactful and transformative discussions. Plus, it may qualify for a Canada Job Grant (pending your application and location in Canada).

AIM to Coach Schedule:

AIM to Coach Schedule: Wednesdays, September 17 – November 19, 2025 with the final session on Monday, November 24, 2025.

Total time commitment: 23 hours over 11 weeks.

Full cohort sessions (all participants)

September 17, 24,
October 1, 15, 22,
November 5, 12, and 24,

Time:
9 am - 11 am MST.

Application Labs (small groups of 3):

You will be in ONE session on October 8, October 29,
and November 19.

Time Options:
9 am - 10:30 am MST,
11 am - 12:30 pm MST,
1 pm - 2:30 pm MST.

Ready to lead with impact?

Early-Bird Pricing* until August 15, 2025 – $1499 CDN + GST
* use coupon code: A2C-EarlyBird

After August 15, 2025 – $1699 CDN + GST

Coming Soon

Navigate the skies at your own altitude,
with Jess & Kerri

Kerri, Co-Founder & Strategic Lead at Precipice (she/her)

As Co-Founder and Strategic Leader of Precipice, Kerri drives innovation and growth. With an MBA and Certified Coach designation, she brings a strong academic foundation. Her forward-thinking vision has been instrumental in integrating design thinking into Precipice’s unique approach. Her career spans from precision machining to diverse sectors like Oil & Gas leadership and community health at Community Natural Foods and Alberta Health Services in both front line and corporate leadership roles. Noteworthy roles include leadership in medical equipment planning for facilities like Calgary’s Bridgeland Riverside Continuing Care and Medicine Hat Regional Hospital. Kerri’s versatility shines in collaborations with Precipice’s clients, from facilitating change management to creative strategic planning. A dedicated learner, her adventurous spirit extends to creative hobbies.

Jess, Co-Founder and Creative Experience Designer at Precipice (she/her)

Jess excels in crafting unique client experiences, collaborating with Kerri to develop transformative programs for leading organizations. Since 2019, Precipice has led diverse leadership initiatives, from steering leaders through acquisitions to creating year-long development experiences for departments in Alberta Health Services. Jess proudly created the Conflict Agility program and swiftly tackled pandemic challenges with the “Cultivating Resilience” webinar series. Precipice has also proudly collaborated with the University of Alberta on two multi-day leadership development programs and initiatives on creating a culture of care. Jess’s background in acting and theatre adds a unique touch to her work, leading to innovations like the Conflict Lab—a blend of theatrical practice and conflict resolution that has benefitted many clients, including a pilot with J5 Design. Jess’s passion extends beyond work; from previously being a yoga instructor to a Spinning and F45 enthusiast, she even started out as a Marilyn Monroe impersonator in her varied career!

Client Feedback

Testimonials

I cannot say enough about the people behind Precipice Development and the work they do. I have worked with Jess and Kerri to co-design two comprehensive leadership programs at the University of Alberta. The content they bring forward is thoughtful, context-aware and well researched; their facilitation, authentic and engaging yet humble. Jess and Kerri live the practices they teach and it shows. It has been such a pleasure to work with and learn from them.

Our organization was grateful for Jess & Kerri's ability to hold space for challenging and brave conversations - it really set us up for success for the next year and I'm excited to see how we can continue to engage them in this work.

“Jess & Kerri, thank you so much for taking the time to help me with my mindset and perspective on my peers. Your techniques started working within the first 10 minutes. Amazing! The meetings became productive and stress-free.”

"The work you do makes a difference not only in the productivity of employees but in the lives of individuals. There are many challenges around us but if we remain curious and open, we can see them as opportunities for growth and deeper understanding. Your energy, thoughtfulness, and amazing ability to stimulate others to ‘see’ is so valuable in this journey. Keep up the great work – although you may not see it, even if it changes one parent’s spirit when they come home to their spouse and children, just imagine what a difference that can make."

“I wanted to thank you for a very fun and interesting day yesterday at the course… I learned some things about myself. You were very entertaining in your delivery and made the day whiz by.”

“I just wanted to thank you sincerely for the coaching course. I thoroughly enjoyed this session as it was highly relatable to my future endeavors.”

“You are such a great coach and bring the best out of people. Working with you has been a great growth opportunity for me!”

In our Relationship Coaching sessions with Jess we feel like we enter a bright room, and everything hard, confusing and painful gets lit up in a higher way, bringing immediate clarity and lasting compassion, for ourselves and each other. She has a gift for asking potent questions that unravel inner wisdom. She is loaded up with tools to share, many of which have completely changed how we handle conflict, bringing us out of exhausting blame & shame cycles, into elevated conversations rich with vulnerable sharing and compassionate listening, that lead to lasting positive change. Investing in Jess as your coach is an investment in the joy, health and peace of your relationship, and therefore your entire life. If it's not already abundantly clear, we could not recommend her highly enough. Thank you Jess!

Following the amazing learning sessions we recently completed, I wanted to express my heartfelt sentiments to you both in recognition of your achievements, and how I feel they go well beyond the knowledge and coaching you share with your clients.

I would like to start by thanking you both for bringing your authentic selves into your practice. The positive energy and feeling of safety this approach elicits encourages learners to reach within themselves and engage with the sessions at another level. When I returned to university later in my career, I was consistently impressed by the level of authenticity and vulnerability demonstrated by the professors, the students, and almost everyone associated with my program. Collectively, we had a 'way' of speaking with each other which made everyone, myself included, feel safe. This type of energy permeated each class and I haven’t felt that same energy since.

Connect with us today

Get in touch to learn more about our tailored leadership development and conflict resolution solutions.